CaratLane Showcases New Jewellery Trends at India International Jewellery Week – Innovation Unleashed 2017

IIJW- CaratLane model image 2

IIJW- CaratLane model

IIJW- CaratLane designers with show stopper

IIJW- CaratLane designers with show stopper

Celebrating the modern woman of today, CaratLane – India’s leading omnichannel jeweller showcased their upcoming and latest jewellery at the recent India International Jewellery Week 2017 at St. Regis, on 23rd September 2017. The brand unveiled a stunning lineup of everyday wear jewellery. With muses ranging from nature to architecture, traditional techniques to popular trends, the collections showcased jewellery that’s reinvented for the woman of today. CaratLane exhibited jewellery from collections such as Aaranya, Peacock, Butterfly, Lotus, Bombay Deco, Dhokra, Ikat, Uttarakshin, Sway, and Un-nostalgic Gold to celebrate the upcoming festive season. Each collection narrates the brand’s design philosophy – to craft jewellery that makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem. Atul Sinha, SVP, Marketing said, “We design our jewellery with the idea that we hold dear – beautiful jewellery that is forever wearable. Our designs always come with a unique CaratLane touch, be it in the form of innovation in style or technique. At IIJW, we have showcased our upcoming and latest collections keeping in mind the latest trends and the needs of our customers. The audience response to our ideology and our jewellery has been extremely encouraging.” The show ended with little Miss Aarya Joshi with the jewellery designers Chetan Sharma and Sumanpreet Kaur who walked the ramp for the brand as the showstopper donning an angel like white dress complimented with jewellery from CaratLane’s Wonderland Collection for kids. Giving you a brief description of each collection, here’s what the models sported while sashaying on the ramp for CaratLane: ? Aaranya – This collection is an ode to the beautiful trees of the forest. It marvels at the artistic pattern of wood grains, the exquisitely entangled roots, and the curvaceous leaves of the tree. The fine details that form this wonder of nature are translated into mesmerising designs. ? Peacock – This collection is inspired by the bird’s elegant poise. It brings a skilful combination of gold, diamonds and enamels in shades of blue, green and yellow. Each design of the collection recreates the lustrous eye of the peacock with an intricate enamelling technique. ? Butterfly – This collection is an ultimate choice for a woman. It complements the spirit of a woman by celebrating her transformation into her authentic self – free to express herself, bold to go after her dreams and strong to embrace her true identity, flaws included. Vibrant and full of life, the butterflies come in shades of blue, orange and green to represent three unique identities. ? Lotus – A timeless muse, brought to life using the legendary art of Gulabi Meenakari, designed for today! ? Bombay Deco – A Tribute to the Mumbai We Love. The collection features unique art deco details found in Mumbai’s iconic Deco Saracenic buildings. Witness the tiered facade of Eros Theater, the beautifully curved turret of Liberty Theatre, and the curvilinear balconies of Empress Court transformed into gorgeous jewellery. ? Dhokra – Tribal Designs Redefined in Elegance. The collection revisits the rustic charm of tribal jewellery in the form of elegant designs. Every piece is adorned with beautiful coil work, a predominant motif that’s used in the ancient art of Dhokra. ? Ikat – Weaves of Ikat Reimagined in Gold. This collection showcases the glory of Ikat patterns with an interplay of enamels and intricate detailing. A touch of gold granules lends a beautiful contrast to the designs. ? Uttarakshin – North Indian art meets South Indian style. The collection fuses the art of Gulabi Meenakari that originates from Banaras in North India with the popular coin jewellery of South India. The contrast of colours, along with the mix of traditional patterns and modern silhouettes make these designs a masterpiece ? Sway – Playful tassels that are your perfect dancing partners. Unabashedly joyful designs, crafted in 18KT gold using flowing chains and diamond-studded drops, this fine jewellery is here to stay … and sway! ? Un-nostalgic Gold (Gold Lace, Gold Struck, Gold Crush) – The Brave New Look Of Gold Each collection of Un-Nostalgic gold speaks the language of gold in today’s terms – unusual, unexpected and unapologetically modern – a beautifully brave new look of gold. Gold that’s not just a memory. It is gold that’s Un-Nostalgic About CaratLane: CaratLane – a Tanishq partnership, India’s first omnichannel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and selfesteem. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand. CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has 25 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 20% over retail costs to customers, while continuing to give the best quality. Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103. To know more about CaratLane: Visit www.CaratLane.com Join the conversation: #CaratLane #IIJW | @CaratLane | facebook.com/caratlane