Akshaya Tritiya : Inputs from Amit Pratihari, Vice President, De Beers Forevermark..
On the auspicious occasion of Akshaya Tritiya today, we have been witnessing strong footfalls. All our partner retailers have received a good response and we have witnessed a strong momentum across the country, particularly in South India where Akshaya Tritiya is a major festival. Be it for upcoming weddings or buying gift items for the occasions, people are taking more interest in diamond jewellery. Also, with the positive shift in consumer buying patterns towards the purchase of items that hold meaning and value, natural diamonds continue to be sought after due to their inherent preciousness.
We have noticed around 25-30 per cent growth this Akshaya Tritiya and are upbeat that the strong demand for this festivity will be retained for the rest of the year