Post Akshay tritiya sale response from Saiyam Mehra – Chairman GJC
The 2023 Akshaya Tritiya was exceptional for jewellery retailers and consumers. Despite high prices, the enthusiasm seen among gold buyers was unimaginable. Initial indications point to a increase in overall jewellery sales volume this year. However, jewellery sales are estimated to have increased by over 40% in terms of number of pieces this year. We saw a great demand for lightweight jewellery as consumers preferred to celebrate Akshaya Tritiya without having too much of a burden on their pockets. High prices this season could not affect overall demand sentiment this year,” said Mr Saiyam Mehra, Chairman of All India Gem and Jewellery Domestic Council (GJC).