Page 37 - Diamond Digest :: July - August 2021 Issue

TheGem&JewelleryExportPromotionCouncil (GJEPC) concluded the 4th edition of The Artisan Awards, India’s premier jewellery design competition, on July 20 at Hotel Four Seasons in Mumbai. Designers from India and overseas participated in the competition to showcase excellence and innovation in jewellery design.
The Artisan Awards celebrates the highest levels ofartistrythroughworld-classpiecesexhibitedby designers.Thethemeforthelatesteditionwas Reinventing Vintage. The GJEPC received an overwhelming response from all over the world, including Japan, the US, Taiwan, Russia, Egypt, Abu Dhabi and Australia.
Inall,11awardsweregivenawayastherewasa tie in two of the three sub-categories. The theme of competition, Reinventing Vintage showcased a spread of three jewellery eras from diverse
cultures–Indianheritagewascelebratedthrough the sub-theme Temple Jewellery; Japanesque was a nod to Asian inspiration; and Victorian referenced the colonial past to create timeless yet modern silhouettes.
Colin Shah, Chairman, GJEPC, commented, “India is at the helm of jewellery business, that boasts of an exceptional designing and manufacturing talent pool that has created jewellerypiecesadoredandcherishedacrossthe world. The Artisan Awards celebrated the revival of the eternal design eras and may possibly chronicle the new design epoch thrust upon us by the pandemic.
The Artisan Awards are instituted to honour jewellery artistes, the hidden champions, who have the courage to think differently and break themould.Thethematiccompetitionsputforthby
37 • Diamond Digest • July - August - 2021