Page 40 - March / April 2023 : Diamond Digest Issue

Limelight Diamonds, the First Exclusive CVD Diamond Jewellery Brand Awarded the Prestigious ESG+ Certification by Positive Luxury (UK)
Building a sustainable future with eco-friendly diamonds
Limelight Diamonds is excited to announce to be globally the first exclusive CVD diamond jewellery brand from India to achieve an ESG+ certification with a Butterfly Mark, a premium respected trust mark by Positive Luxury, a leading UK based accreditation body. This recognition has been attained for their dedication to highest standards of sustainability best practices across ESG+ i.e., Environment, Social, Governance and Innovation with a Butterfly Mark.
It is a well-known fact that climate change and carbon emissions is a growing concern. Each year, 20-30 billion tons of pure CO2 are being emitted (3x times compared to 50 years ago). Global temperatures are increasing by 1.1 degree Celsius and adversely impacting lives on earth. The world is also facing other global challenges such as non-circular economy, social inequalities and many more. This has triggered the need of ESG, a tool or framework that enables companies to adopt practices and policies to create awareness and address issues towards the reduction of carbon footprint and build a more fair, diverse and sustainable future. According to a study, sustainable investing has
now gone mainstream, with an estimated $37.8 trillion in assets under management in FY2022.
According to the same study, global ESG assets are on track to exceed $53 trillion by FY2025.
On achieving a global trust mark, Mrs. Pooja Sheth Madhavan, MD & Founder of Limelight Diamonds shares her views, “As India’s largest sustainable jewellery brand, we at Limelight
Diamonds are constantly working hard towards staying true to our core philosophy of establishing a luxury niche that is not built at the cost of our planet or our people. We are doing our best in developing newer practices to be able to make a tangible difference. This recognition only further motivates us to continue at our future endeavors.
The company has made demonstrable progress on its sustainability commitments by making several changes in their business practices such as adoption of recycled gold and recycling of jewellery, zero plastic based packaging from recycled papers, solar energy at their CVD growing facilities and to even ensuring their office premises are all operating on green power, all these factors
40 • Diamond Digest • March - April. • 2023