Page 55 - March / April 2023 : Diamond Digest Issue

assembly constituency because of this industry. My constituency houses the largest bullion market in the country, in terms of both rates and variety and design.”
Saiyam Mehra, Chairman
of All India Gem and
Jewellery Domestic Council
and Convenor of GJS said,
“Our past chairmen had
seen a dream of a purely
domestic show on gems
and jewellery. A domestic
gem and jewellery show
was planned for over one-and-a-half years with efforts seen from all our staff, committee members and others directly or indirectly associated with this industry. Our first show was also the first show of Jio World Convention Centre with participation from 1300 stalls and more than 15,000 visitors.”
Mr Rajesh Rokde, Vice Chairman, GJC said, “Changes are universal and bound to happen over a period of time. We have seen changes in Maharashtra politics with Mr Rahul Narvekar as the youngest Speaker. Similarly, the industry has witnessed a change with Mr Saiyam Mehra as the youngest chairman of All India Gems and Jewellery Domestic Council. This show is being organised at a time when gold prices have jumped to a record high, and it lacks direction for the future. I can firmly say that gold’s real beauty is its price. Consumers will not get attracted towards gold if its price does not go up. So, there is no need to get demoralised. It is better to think in a positive direction and consider that its price hike is good for the industry. The jewellery industry’s future is the real gold price rise.”
Meanwhile, GJC has tried to bring in innovations with the new version of the ‘Lucky Laxmi’ and connect with youths. The jewellery industry is also solving the unemployment problem in a big way.
GJC is planning to organise two GJS shows every year, with the first being in April and the second in September. Both events will be organised before the peak demand season. The April show will come ahead of AkshayaTritiya and the September show before Diwali. Both shows will be the trendsetters wherein visitors and exhibitors will come and make the maximum of jewellery items displayed there. One can take advantage of the new design, new colour and the new lightweight jewellery of rose and bridal collections. Diamonds and bridal antiques are going to be the most common and seasonal phenomena.
By participating in GJS, jewellery enthusiasts may expect an increase in sales by at least 20 per cent for that respective season. So, the objective of this event is to create an environment wherein visitors and exhibitors can make long-term participation in the GJS shows.
55 • Diamond Digest • March - April. • 2023