Page 38 - Diamond Digest :: July - August 2021 Issue

the Council each year aims to make the Artisan a globally recognised award in the field of jewellery design as the ultimate benchmark for creativity, innovation and design excellence.
Despite the lockdowns the world over, a total of 586 entries were received from national and international participants from Japan, USA, Taiwan, Russia, Egypt, Abu Dhabi, and Australia.
Vipul Shah, Vice Chairman, GJEPC,
said, “The Artisan Awards has come to be recognised as the most prestigious jewellery design competition, attracting participants from Indiaaswellasabroad.TheAwardshonournot just creative aesthetic based on a theme, but alsotechnicalexpertiserequiredtobringapiece of jewellery to life. The competition has been getting better and tougher with each passing year.Inkeepingwiththetimes,thethreerounds of judging were held virtually by some master juries from the fields of art, fashion and other relatedindustries.TheaimistomakeTheArtisan Awards a global platform that recognises and honours excellence in jewellery design.”
Milan Chokshi, Convener, Promotions & Marketing, GJEPC, stated, “Setting a new
benchmark for design excellence has been GJEPC’s long-standing endeavour. The Artisan Awards is a testimony to the quality and high- design quotient showcased by the emerging talentinIndiaaswellastherestoftheworld.This past year we have witnessed a global trend of consumersreturningtoclassicdesignsthatare a nod to the past while retaining a present-day flavour. This resonates with The Artisan’s theme ofReinventingVintagethisyear.Wepickedthree diverse jewellery eras – Japanesque, Victorian and Temple – that are all endowed with strong traditional narratives. Giving them a modern spin, we agreed, would be a huge challenge indeed! The final results only reaffirm our faith that India’s headed in the right direction – towards becoming the global leader in jewellery design,
38 • Diamond Digest • July - August - 2021